LO4: Be able to select and edit images for a client brief

 

I have edited the photo using basic levels and exposure, vibrance and contrast. I have been using masking to make sure that I can clearly highlight the subject of the image. The image is one of the more generic images. I have used an aperture of F.5.6 because of the strong amount of natural light that was present when I took the photos.

This is another generic image that I have edited the colours to make them more effective again allowing me to create a better composition. The image uses a better composition to capture more of the environment around the subjects. I have also used the dodge and burn tools that come with lightroom to enhance certain parts of the image to make them stand out effectively using masking.

The photo has been edited using similar techniques as the first image although I have used colour grading to make the red parts of the image much brighter. The image has been edited with needing to make the red sign more vibrant so that it can be read and so that it is the subject of the image. I have applied a much harsher crop to the original image as well as making the foreground of the image a lot more blurry to really show off the main subject being the logo in the background of the image.

I have focused on using the idea of composition in this image editing the image by using cropping and levels to make the image more effective. I have used the golden parts of the image to make the image stand out more. I have added more objects to the image which I believe makes the image much more interesting to look at and therefore helps to promote the companies' brand and logo.

The image has been taken using a wide shot type this has allowed me to include much more of the background and the environment in which the image has been taken. I have changed the colour of the metal to make the image have a larger contrast. Doing this allows me to use the masking tool to select the pasties and make them seem more appealing in the image. I also used the contrast slider to make the images elements stand out more compared to the rest of the image.

This image has been taken using a standard shot type and it is different both in terms of composition and meaning. The image shows off a different part of the process. This image is much more about showing the process of the making of the pasties so I decided to frame the image using the shape of the oven that i used. I used contrast sliders as well as the exposure and highlight tools to make the image stand out much more.

I have changed the colours of the metal to create a stronger contrast in the image. The photo has also been brightened to allow for more detail in the image because of the darker backdrop. I achieved this by using the shadow sliders to make much more of a contrast in the image. As well I also used the colour picker to make the metal stand out and have a much starker contrast compared to the colour of the pasties.

This photo was taken to show off the final product and the brand as a whole. The image captures the whole environment instead of just the product. I used the dodge and burn tools to brighten and darken the image. I decided to create a sort of vanishing point in the image by using a worms eye view this provided me with a much more interesting image and composition.

The photos that have a green outline around them are the ones that I will be using this is because there is no blur or any other artifacts that will ruin the final edited image. The images are also not over exposed or tilted to much. They also use a variety of different shot types.

The images that are in red are examples of images that I will not be using because of some issue ranging from artifacts in the image dirt on the lens and overexposed images as well as the the images just being too blurry.

LO5: Final Export/Connotations

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Connotations:

The images have several connotation with all of the image being about the same:

The main connotation is one of the food and the brand being about bringing family together as well as connoting the idea of luxury food items through the photos. This is present throughout the collection by the use of homely environments where the photos have been taken and the composition and the layout as well as the editing of the photos to add a warmer look to the images making them more appealing to the viewer.

LO1: Understand professional photographers and their work

Unit 8 Photography

Different Genres Of Photography

Professional Photographers Research

Biography: 

Steve McCurry has been one of the most iconic figures in contemporary photography for more than five decades. Born in Philadelphia, Pennsylvania, McCurry studied cinematography at Pennsylvania State University, before going on to work for a newspaper. After two years, McCurry made his first of what would become many trips to India. Traveling with little more than a bag of clothes and film, he made his way across the subcontinent, exploring the country with his camera.

Style of Photography: 

Biography: 

Dorothea Lange, (born May 26, 1895, Hoboken, New Jersey, U.S.—died October 11, 1965, San Francisco, California), American documentary photographer whose portraits of displaced farmers during the Great Depression greatly influenced later documentary and journalistic photography. 

Lange studied photography at Columbia University in New York City under Clarence H. White, a member of the Photo-Secession group. In 1918 she decided to travel around the world, earning money as she went by selling her photographs. Her money ran out by the time she got to San Francisco, so she settled there and obtained a job in a photography studio. 

Style of Photography: 

Biography: 

Anna-Lou Leibovitz was born October 2, 1949) is an American portrait photographer best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid photo of John Lennon and Yoko Ono, taken five hours before Lennon's murder, is considered one of Rolling Stone magazine's most famous cover photographs. The Liongress declared her a Living Legend. 

Style of Photography: 

Biography: 

David Royston Bailey was born 2 January 1938. He is an English photographer and director, most widely known for his fashion photography and portraiture, and role in shaping the image of the Swinging Sixties. 

In 1959, Bailey became a photographic assistant at the John French studio, and in May 1960, he was a photographer for John Cole's Studio Five, before being contracted as a fashion photographer for British Vogue magazine later that year. He also undertook a large amount of freelance work.

Along with Terence Donovan and Brian Duffy, Bailey captured and helped create the 'Swinging London' of the 1960s: a culture of fashion and celebrity chic. The three photographers socialised with actors, musicians and royalty, and found themselves elevated to celebrity status. Together, they were the first real celebrity photographers, named by Norman Parkinson the Black Trinity. 

Style of Photography: 

Biography: 

Henri Cartier-Bresson was born 22 August 1908 – 3 August 2004) was a French humanist photographer considered a master of candid photography, and an early user of 35mm film. He pioneered the genre of street photography, and viewed photography as capturing a decisive moment.

Style of Photography: 

Biography: 

Robert Capa (born Endre Ernő Friedmann;[1] October 22, 1913 – May 25, 1954) was a Hungarian–American war photographer and photojournalist. He is considered by some to be the greatest combat and adventure photographer in history.

Friedman had fled political repression in Hungary when he was a teenager, moving to Berlin, where he enrolled in college. He witnessed the rise of Hitler, which led him to move to Paris, where he met and began to work with his professional partner Gerda Taro, and they began to publish their work separately. He subsequently covered five wars: the Spanish Civil War, the Second Sino-Japanese War, World War II across Europe, the 1948 Arab–Israeli War, and the First Indochina War, with his photos published in major magazines and newspapers. He was killed when he stepped on a landmine in Vietnam. 

 

Style of Photography: 

Idea

My first idea for my portfolio was to take photos for the release of new pasty I will use these photos to create promotional materials for the company. The company that I will be taking photos for is carrs pasties. The photos will be taken to promote a new flavour of pasty I will take a variety of different photos such as pasties on a plate pasties being eaten and looked at. I will use high key and low key lighting as well as using a large amount of different amounts of distances and zooms to create different feels to the photos.

Personal Style:

I will also be using my own style of photography for example using vibrance and enhancing certain colours for example using vibrance to make the reds much brighter on the labels and making the pasties themselves look more appetising. I will also be using a lot of close ups and worm eye view shots because I like adding in some less used and know about shots in my own photography.